玫瑰增选为市花 “荷谐玫好”组合正式出道丨Rose elected as city flower of Jinan

The rose was elected as the city flower of Jinan, capital of East China's Shandong province at the 20th session of the Standing Committee of the 17th Jinan Municipal People's Congress on April 20.

4月20日，济南市十七届人大常委会第二十次会议通过关于增选玫瑰为济南市市花的决定。

玫瑰正式增选为济南市市花！

这意味着济南市拥有了双市花

荷花（lotus flowers）和玫瑰（roses）

济南从此进入了“荷谐玫好”时代！

市花

一个城市地域特点

人文特色的象征

现代城市形象的

重要标志

个性名片

The selection of rose as the city flower will further promote the rose industry in Jinan, improve the popularity and reputation of rose flowers in Pingyin county – which is known as "the home of roses in China" – and enhance the image of the provincial capital, said Wang Guofu, director of the Jinan bureau of the landscape and forestry.

济南市园林和林业绿化局局长王国富介绍，增选玫瑰为济南市市花可以进一步促进玫瑰在城乡绿化中的广泛应用，进一步提升“平阴玫瑰”知名度、美誉度，助力打造百亿产业，创建百年品牌，加快推进产业振兴；推动玫瑰与荷花形成城市文化新品牌，提升省会城市形象，为新时代现代化强省会建设作出积极贡献。

所谓“花花世界迷人眼”

那玫瑰究竟是怎样从众多花种中

脱颖而出

成为济南第二市花的呢？

Jinan has been planting roses for more than 1,300 years. The city currently has a rose planting area of 60,000 mu (4,000 hectares) and more than 40 rose processing enterprises. Rose processing products in Jinan have more than 130 varieties ranging from food to medicine, and have been sold to more than 10 countries and regions.

济南玫瑰有1300多年的栽培历史，深受广大市民喜爱。目前，全市玫瑰种植面积已达6万余亩，玫瑰加工企业40余家，玫瑰产品发展到食品、药品等八大系列130多个品种，畅销10余个国家和地区。

In 2020, Pingyin roses were ranked first among regional public brands in terms of online influence, with a brand value of 2.79 billion yuan ($430.2 million).

2020年，“平阴玫瑰”荣获山东省区域公共品牌网络传播影响力总冠军，其品牌价值达到27.92亿元。

Pingyin county will host its annual rose cultural festival on May 7. A series of promotional activities will be held to deepen international exchanges and cooperation in rose industry.

第三届中国玫瑰产业博览会暨2021平阴玫瑰文化节也将于5月7日在泉城广场盛大启幕。玫瑰文化节期间将举办520平阴女神节等一系列活动。

5月平阴

玫瑰已然盛放如海

共赴“花事”之约吖！

来源：齐鲁壹点、济南市文化和旅游局

编辑：薛心仪

审核：王伟

监制：施力维

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